BollyGoods Edition 2 London is hosted by members of the extended Bollywood fraternity. It will be a unique presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.
Manish Arora is one of the most vivacious contemporary Indian designers in fashion. His prowess has been recognised globally and he has made his mark through his signature style – a unique mélange of vibrant colours and intricate craftsmanship. In 1997, Manish opened the doors to his world with the launch of his label, Manish Arora. After five, successful years of showing in India, he exhibited his first collection on an international platform at London Fashion Week in 2005, going on to showcase at Paris Fashion Week in 2007 and becoming a member of the distinguished French Federation, Chambre Syndicale du Pret a Porter des Couturiers. Arora often refers to his own heritage for inspiration, dressing the world of Bollywood as well as international personalities such as Kay Perry, Lady Gaga, Rihanna, Rossy de Palma and Beth Ditto. Manish’s strongest values dwell in his natural DNA of colours and fierce embroideries.
BollyGoods will showcase the works of scions of leading families from Indian cinema that interpret their inherited aesthetics through fashion, interiors and accessory design. The show will present the work of the hugely talented family members of Bollywood’s screen superstars, accomplished designers in their own space. Besides the cinema born or connected, BollyGoods will also present the works of fashion designers, jewellers, couturiers, artists and graphic designers who cater to the world of Indian cinema. BollyGoods Edition 2 London will raise the curtain on their latest collections for an audience of cineastes that wants to take a bit of its magic home.
BollyGoods Edition 2 London will be inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer; co-founder of film production and distribution company, Red Chillies Entertainments; interior designer; wife of superstar, Shah Rukh Khan; and one of the most stylish women in Bollywood. One of India’s most celebrated creatives, fashion icon and design maverick Rohit Bal, will be presenting his latest prêt collections at the event, while further exhibitors include design duo Rohit + Rahul, whose outfits have graced red carpets the world over, a favourite with Bollywood’s glitterati, including Deepika Padukone, Ranveer Singh, Freida Pinto, Anushka Sharma, Aishwarya Rai Bachchan, Alia Bhatt and many more. Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in costume drama, Bajirao Mastani, while also designing wedding jewellery for Mira Rajput and commissioned pieces for actresses such as Kriti Sanon and Nimrat Kaur. Further jewellery exhibitors include model turned designer, Queenie Singh, who has accessorised personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut; and Roshni Chopra, actress, television presenter winner of NDTV Imagines reality show and now designer.
BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, Li’l Tomatoes, with over 100 stores across the country. Cultivating her further passion for the arts, she founded Gallery of Galleries and Ananda the Bliss, among other noted achievements. Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand. Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia.
BollyGoods Edition 2’s official charity partner is The British Asian Trust, founded in 2007 by HRH The Prince of Wales. Focusing on South Asia, a region where 500 million people survive on less than $2 a day, the Trust understand that the root causes of poverty go beyond a shortage of money, food and shelter. Complex issues with education, healthcare and employment opportunities keep many people on the margins. In response to this need, their programmes work to improve the quality of education, facilitate skills and training to support livelihoods, highlight the urgent need to combat child trafficking and to break the silence about mental health issues. To date, they have had a positive impact on the lives of more than 3 million people through a pioneering approach of collective giving to create impactful and sustainable change.
BollyGoods Edition 2, London
Bank Holiday Monday 2nd May 2016, from 1.30pm – 8pm
Ballroom Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA
Available to buy from www.ChilliTickets.com
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